Connecting Brands with Performers and their Fans

An experiential spirits marketing and musician business development program.


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Why Jazz Distilled?

Jazz Distilled is a win-win opportunity for distillers to place, feature and sell more product at on premise performance venues and off-premise surrounding retail locations.

The program has been developed to help both brands and performers market smarter together.

  • Working with the sponsor brand and the performers, Victory Spirits manages and drives the program with distributor support to ensure the product is placed and available in sync with regular gigs and special performances.
  • Victory Spirits marketing professionals create and manage digital co-marketing strategy, ensuring that both the brand and the artist maximize their social and targeted digital ad campaigns.

Featured Pairing


What better way to launch this program with a Bourbon and Jazz pairing.  Gentry Bourbon is relaunching in 2019 with a new brand story that wraps around the rich history of the South.  Joe Gransden is a remarkably talented trumpeter and big band leader, with a growing following of fans that represent the best of the new South.

Gentry Bourbon will kick off its Spring 2019 re-launch by celebrating Joe Gransden and his Big Band at his recurring gigs and upcoming special shows.

Jazz and Bourbon Playlist


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